Privacy policy

Privacy Policy

Last updated: September 2, 2026

Amara London operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Amara London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following types of personal information:

  • Contact details (name, address, billing address, shipping address, phone number, email address)
  • Payment and transaction information
  • Account information (username, password, preferences)
  • Order history and shopping activity
  • Communications with our customer support team
  • Device information (IP address, browser type, device identifiers)
  • Website usage information and analytics data

How We Collect Information

We collect personal information:

  • Directly from you when you place an order, create an account, or contact us
  • Automatically through cookies and similar technologies
  • From Shopify and other service providers
  • From marketing and advertising partners where permitted by law

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders
  • Provide customer support
  • Improve our website and Services
  • Prevent fraud and enhance security
  • Send updates about orders and Services
  • Send marketing communications where permitted by law

How We Share Information

We may share your information with:

  • Shopify and payment providers
  • Shipping and logistics partners
  • Marketing and advertising partners where permitted by law
  • Service providers that help operate our business
  • Authorities when required by law

Shopify

Our store is hosted by Shopify. Shopify processes personal information to help us provide our Services.

For more information, please review Shopify's Privacy Policy.

Cookies

We use cookies and similar technologies to:

  • Keep the website functioning properly
  • Remember your preferences
  • Analyse website traffic
  • Improve your shopping experience
  • Deliver relevant advertising where permitted

Where required under UK law, we will ask for your consent before using non-essential cookies. You can manage your cookie preferences through the options available on our website and through your browser settings.

Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children where doing so would be contrary to applicable law.

Data Security and Retention

We implement reasonable security measures to protect your information. However, no online transmission or storage method can be guaranteed to be completely secure.

We retain personal information only for as long as necessary to fulfil legal, business, and operational requirements.

Your Rights (UK Customers)

Under applicable UK data protection law, including the UK GDPR, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete personal information
  • Request deletion of your personal information in certain circumstances
  • Request restriction of the processing of your information
  • Object to certain types of processing
  • Request data portability where applicable
  • Withdraw consent where processing is based on your consent
  • Object to direct marketing
  • Lodge a complaint with the relevant UK data protection authority

You may contact us to exercise any of these rights. We may need to verify your identity before processing your request.

International Transfers

Your personal information may be processed or stored outside the United Kingdom.

Where personal information is transferred internationally, we use appropriate safeguards where required by applicable UK data protection law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Amara London
Email: info@amaralondon.com