In 10 Years of Dressing Women, Summer Trousers Have Always Been One of the Hardest Things to Get Right. These Are Why I Stopped Saying That.
On the six details I refused to compromise on when choosing our 100% linen trousers, why so many summer trousers feel wrong by lunchtime, and why this pair became one of my favourites.
I am Elizabeth, and I started Amara London 10 years ago with one simple idea: women should never have to choose between feeling comfortable and looking beautifully put together. Over the years, one of the pieces women asked us for again and again was also one of the hardest to get right. Summer trousers.
Not because trousers are complicated. Because good summer trousers have to do several things at once. They need to feel light when the weather warms up, sit comfortably at the waist, fall beautifully over the body and still look polished enough to wear beyond the garden or the beach.
Too many pairs manage one or two of those things, but rarely all of them. They cling where you do not want them to, feel restrictive after lunch, or look lovely on the hanger and completely different after a few hours of wear.
These linen trousers are the pair I chose when I stopped accepting those compromises. There were six things I simply did not want to give up.
Real 100% linen, in a light summer weight.
Not a heavy fabric pretending to be suitable for summer. Real 100% linen, chosen for its naturally breathable feel and light drape. It feels airy against the skin, moves easily as you walk and becomes softer and more relaxed with wear.
“I wore them for an entire afternoon out and completely forgot I was wearing trousers. They felt so light and comfortable.”
Carol R. · ManchesterA wide smocked waistband that holds without digging.
This was one of the details I cared about most. No stiff waistband pressing into you when you sit down. Instead, a wide softly smocked band moves with your body and sits comfortably around your natural waist.
“The waistband is what sold me. Comfortable from breakfast until evening and never once felt tight.”
Diane M. · BristolA high waist designed to sit comfortably.
I wanted a waist that sits naturally rather than cutting across the middle. You can tuck a blouse into it, wear a relaxed linen top over it, or simply add your favourite cardigan when the evening cools down.
“They sit exactly where I want trousers to sit. I feel comfortable but still properly dressed.”
Patricia L. · BirminghamA wide leg that skims rather than clings.
The leg falls loosely from the hip so the linen can move as you do. That relaxed shape gives them the ease of your favourite summer trousers while keeping the silhouette elegant and easy to style.
“They move beautifully when I walk. Loose without looking oversized, which is surprisingly difficult to find.”
Linda K. · LeedsComfortable enough for everyday summer wear.
Summer clothing should be easy. These were chosen to work for the ordinary parts of the day as much as the special ones: morning coffee, lunch with friends, travelling, shopping or an evening meal.
“I bought them for holiday and ended up wearing them at home constantly. They are one of those pieces you simply keep reaching for.”
Janet S. · BrightonColours designed to work with the wardrobe you already own.
I have always preferred pieces that make the rest of your wardrobe easier. Neutral, wearable shades mean these trousers can sit underneath linen shirts, relaxed blouses, lightweight knits and the pieces you already love.
“I started with one pair and quickly understood why women buy another colour. Everything in my wardrobe seems to work with them.”
Maureen T. · YorkThe difference is in the details
Summer trousers are easy to find. A pair you actually look forward to putting on is much harder. For me, the difference comes down to the little decisions that determine how they feel after several hours of real life.
Typical Summer Trousers
- Often made with synthetic blends
- Stiff waistbands that can feel restrictive
- Narrower cuts that may cling
- Chosen primarily for appearance
- Can become uncomfortable after hours of wear
Amara London Linen Trousers
- Made from 100% linen
- Soft, wide smocked waistband
- Relaxed wide-leg silhouette
- Light and naturally breathable
- Designed around everyday comfort
“After ten years, I have learnt that the pieces women return to are rarely the complicated ones. They are the ones that simply make getting dressed feel easier.”
Why they are part of our Anniversary Sale
This year marks 10 years of Amara London. What began in 2016 has grown into a community of more than 50,000 customers, and I still find that extraordinary to say out loud.
To celebrate, our linen collection is currently included in our 10 Year Anniversary Sale, with selected pieces reduced by up to 70%.
And because so many of these pieces were chosen to work together, we wanted to make building a summer wardrobe a little easier too. Choose 2 items and receive an extra 10% off, 3 items for an extra 15%, 4 items for an extra 20%, or 5 items for an extra 25%.
“I have barely stopped wearing mine. They have the relaxed feeling I wanted from linen but still look smart enough to wear when I am going somewhere.”
Elizabeth M. · London
Folded and ready for its new wardrobe. A simple summer piece designed to be worn again and again.
Trousers should not be the piece you avoid when the weather gets warmer. I wanted these to be the pair you reach for instead.
More than anything, I wanted to choose a pair that feels as good at the end of the day as it did when you first put it on.
Our customers seem to agree. Amara London is currently rated 4.8 out of 5 based on 2,685 reviews.
If summer trousers have always been the piece you struggle to find, I hope these are the pair that finally feels right.
With love,
— Elizabeth
100% Linen Trousers
Part of our 10 Year Anniversary Sale
- 100% linen with a light, breathable feel
- Soft smocked high waist
- Relaxed wide-leg silhouette
- 30-day money-back guarantee
Anniversary savings:
Extra 10% on 2 items · 15% on 3 · 20% on 4 · 25% on 5
About the writer. Elizabeth is the founder of Amara London, established in 2016. For the past 10 years, Amara London has focused on timeless women's fashion designed around comfort, effortless elegance and pieces women can return to season after season.
This is a letter from the founder of Amara London. Promotional prices and availability may change while Anniversary Sale stock lasts.